2 November 2016

A Brand You May Not Of Heard Of + WIWT

Morning ladies today I want to introduce you to a brand that you may not be aware of called Hope Fashion, who create & design clothing that offers 'wearable & stylish clothes in quality fabrics' with 'fluid designs created for real body shapes & proportions'.

Their ethos is to enable women to look & feel beautifully confident in clothing that allows you to get on with your day to day life, that's effortlessly stylish & fun with designs being simplistic & contemporary.

With clothing designed to enhance & work with your height & proportions to create the best silhouette they have shifted the focus on sizes to develop a sizing system that focuses on just this & cater for those of us who are from a size 8 to 20, both curvy & slim.  Plus wherever possible they support the British Fashion industry & almost 50% of their collection carries the 'made in Britain' label.

I've been lucky enough to have been asked to choose a few pieces from their latest collection to style, so here's what I choose.


Hope Fashion The Deep Vee Slouch Pop On Knit


The first thing that caught my eye was this jumper as one thing I can't resist this time of year is loose fitting knitwear that can be teamed with one of my summer camisoles, so as soon as I saw the above deep vee jumper I was instantly sold.

Add to the fact that it contains 10% cashmere & the 'V' of the jumper is perfect for layering over any silk lace trim camisole then it's a definite match made in heaven for me.  I also love the added detail with the slightly lower dipped back hem, which will also make it perfect for wearing over leather leggings for those of us who like something that covers our bum when wearing more fitted trousers,

I instantly thought the jumper would be perfect for dressing down with some skinny distressed jeans but as I've already mentioned would equally look fab dressed up with leather leggings or cigarette pants, not to mention a pleated midi skirt.  

I'm wearing the dual slim size below & as you can see from the photos whilst it is of a loose fit design it's not too oversized to look shapeless & is the perfect shade of grey to pair with denim.

My Midlife Fashion, Hope Fashion the deep vee slouch pop on knit, modern rarity silk lace camisole

My Midlife Fashion, Hope Fashion the deep vee slouch pop on knit, modern rarity silk lace camisole, zara distressed skinny jeans, felt fedora hat, hush thornton ankle boots

Jumper - Hope Fashion
Camisole - Modern Rarity
Hat - Zara, similar here
Jeans - Zara, similar here
Boots - Hush



The second item I chose was their long line waistcoat, which is made from a thick jersey material & has seamed detailing & raw edges.  This long line waistcoat is perfect for layering over shirts & knitwear & can be styled stimilar to a shorter length gilet.

I'm wearing the dual slim size, which is designed for sizes 8 to 14 & have gone for the light grey colour, although it is also available in a mid grey.  

My Midlife Fashion, Hope Fashion, Long line waistcoat light grey, zara cashmere scarf, uniqlo high frilled blouse

I love this style of outerwear dressed down & have teamed mine with a thick cashmere scarf for warmth, my faux leather biker trousers & trainers.  Although of course there are numerous ways it can be worn - heeled with a simple black poloneck & cigarette pants would look effortlessly chic, as would a maxi dress worn underneath & teamed with a faux fur stole.

My Midlife Fashion, Hope Fashion, Long line waistcoat light grey, zara cashmere scarf, uniqlo high frilled blouse, zara leather effect biker trousers, golden goose superstar trainers grey felt fedora hat

Scarf - Zara, similar here
Shirt - Uniqlo, similar here
Long Line Waistcoat - Hope Fashion
Hat - Zara, similar here
Faux Leather Biker Trousers - Zara, similar here
Trainers - Golden Goose, similar here

Finally as we all love a little black dress to two I thought the below dress would make a great daytime version.

Hope fashion, kimono dress


Described as being inspired by the kimono I have to totally agree with the description that the dress drapes beautifully.  In fact it was the first thing I noticed about it as soon as I tried it on, that & the lovely neckline, which is incredibly flattering.  Plus it's made from a really lovely quality & weight jersey fabric.

My Midlife Fashion, Hope Fashion kimono dress, chloe susanna studded boots, zara leather biker jacket, leather wrap tie belt

My Midlife Fashion, Hope Fashion kimono dress, chloe susanna studded boots, zara leather biker jacket, leather wrap tie belt

I'm wearing the regular length & I will admit when choosing the dress there were a couple of things I was a little worried about.  Firstly because the dress is a one size fits all I was concerned that the dress would be shapeless & just hang off me but actually I was pleasantly surprised as whilst it's a loose fit it doesn't look oversized & although I've styled it below with a belt to add a little definition & to raise the hemline slightly it could so easily be worn unbelted & layered & over leather leggings.

The second concern was that the split at the front might be too high & expose certain parts that I didn't want exposing but actually when worn belted due to the drape of the fabric this really isn't a problem.  If I were to wear it loose as a tunic I might tack the first couple of inches to protect my modesty but if you're going to wear with thick opaque tights then there probably isn't any need & of course it will depend on your height.

I've layering mine today with a simple leather biker jacket & some statement studded ankle boots.

My Midlife Fashion, Hope Fashion kimono dress, chloe susanna studded boots, zara leather biker jacket, leather wrap tie belt

Necklace - Bought in Majorca
Dress - Hope Fashion
Belt - Zara
Boots - Chloe
Leather Biker Jacket - Zara

My Midlife Fashion, Shop My Style, Marks and spencer faux leather biker jacket, hush amelia studded ankle boots, baukjen leather wrap belt, marks and spencer faux leather biker jacket

Dress - Hope Fashion
Belt - Baukjen
Boots - Hush
Leather Biker Jacket - Marks & Spencer

So what do I think of the brand?  Well I have to say I'm really impressed.  The quality is second to none, with great attention to detail & definitely feels a little special & different to a lot of high street brands.  

Before the clothes arrived I had been worried that because my normal size of clothing didn't fall in the middle of their sizes that the items would feel to big & unflattering on me but I really needn't have worried.  If I hadn't of known about their one size fits all I would have thought the garments had been made in various sizes as normal & can really see these pieces washing & wearing well so I'd definitely recommend them in terms of investment.  Plus if you sign up to their newsletter see here, you can get 10% off your first order :-)

So ladies anyone heard of Hope Fashion, or is it a new brand that you've yet to discover?  I'd love to hear your thoughts about their collection & if it's something you're going to be investigating further.

Finally I've got an amazing discount code to share with you - spend £50 at The Body Shop & get £25 off!! Simply click here & use code 19806.  I don't know about you but it's a perfect incentive to get that Christmas shopping underway!

Enjoy your day & as always I'll see you in the morning.

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Shop My Midlife Loves

2 comments:

  1. Spookily I was doing a reccie on their site this morning; there's a buzz about the brand. I'm a poor pensioner so have to think long and hard before investing :-( so didn't click. But again, your styling brings the pieces alive. Wow! I see the jumper and dress in a whole new world of usage. How do you do it?!

    On a brighter note, that Zara scarf is already on my birthday pressie list which is doing the rounds in the family, so fingers crossed I may just be lucky!

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    1. They're a great brand Mary - stunning designed pieces that are beautifully made. I'm amazed at how the designs work so well on ladies of different sizes so definitely worth the investment if you're looking to treat yourself.
      Fingers crossed you get lucky with the scarf on your birthday :-)
      Jane xx

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