Midlife Loves

"Timeless everyday style"

Midlife Loves

Taking A Look At East & WIWT

So how's everyone doing with inspiration for your Spring wardrobes?  The thought of blue skies & sunny days really lifts the spirits don't they & of course after a few months of having to wrap up in layers to keep warm it's lovely to be able to start thinking about barring some flesh!

One of the things I love most about the start of a new season is all the new inspiration, looking through the various collections & putting together looks that I feel will work for the months ahead.  So when East recently got in touch to see if I'd be interested in styling a couple of pieces from their SS16 collection I immediately lost myself for an hour or so looking through their lookbook & online site to see what gems they had to offer.

Although I've always been aware of East, they really came to the forefront of my attention last summer when I spotted some of their beautiful tassel scarves & boho inspired tops.  As with a lot of their designs if you find that come the sunshine you're unleashing your inner boho then with their stunning Eastern inspired accessories & clothing you really should take a look.  

Before I show you the couple of pieces that I've been sent I've created several other outfits featuring pieces from their current collection just to give you an idea of what they have to offer.

For the first look I've based the outfit around this stunning silk print jacket.  Just gorgeous colours that would slip in perfectly with most wardrobes & a great staple that could so easily be dressed up or down & even worn belted to create a more tailored look.

Styling a Kimono
Trainers £98

For the second look I thought I'd show how East also offer some chic tailored pieces.  Cigarette pants are a must in my wardrobe both for dressing up & down & I think we can all agree that a girl can never have enough pretty white tops come the sunshine.

Red,White & Blue

Cotton Sateen Trousers £69
Shoes £69.50
Clutch £79.50

If you're more about loose fit dresses come the summer then this next look might just be for you.  A simple shirt dress that can be worn loose with chain necklaces & flats for a dressed down day look & would be perfect styled with a denim jacket or boyfriend cardi on cooler days.  Or alternatively pair with heels & a belt for a night out as I've shown below.

Styling a shirt dress

Geo Shirt Dress £249
Suede Clutch £45
Belt £90
Sandals £89.50

Finally who doesn't love a maxi & this denim skirt would be perfect for teaming with so many wardrobe basics - a simple white shirt, the classic breton or a pretty cami the choices would be endless.

Styling A Denim Skirt
Sandals £25

As you can see from the few pieces I've shown there are some great pieces coming through & I haven't even shown you the most stunning printed maxi dress that has yet to be released but is going to be a limited piece so expect it to sell out fast!

So back to what I picked to style.  Well I've gone for two pieces that will slip perfectly into my wardrobe.  Firstly a beautiful navy trench.  Something I'd been thinking of investing in for a while as it's just perfect for this time of year - not heavy & lumber some like a coat (which we're all fed up with come April) & being tencel this really does fall beautifully.  Plus it's now reduced to half price!

My only concern was that sizing for the trench starts in a 10 & East clothing can come up slightly big so I was really worried that this trench would just hang off me & not do me any favours.  Something that wouldn't necessarily be a problem with this style coat as of course I could always pull it in with tying the belt either loosely at the back or when worn done up.  However on arrival & of course immediately trying it on....(tell me I'm not the only one to do this in the middle of the kitchen?!!) I was delighted to find neither of these tricks were necessary.

East tencel trench coat

My Midlife fashion, east tencel trench coat, leather quilted cross body bag, uniqlo ruffle blouse

And for my second item I chose an oversized silk blouse.  Again I was little concerned about sizing but hoped that it wouldn't be an issue as it was meant to be oversized in the first place.  Plus having seen a few images of styling with oversized blouses I was keen to start styling & add this style to my wardrobe.

East oversized silk blouse

I chose the ivory colour as I thought it would be perfect for styling with distressed denim & navy but if you fancy a different colour it's also available in black, which I think would look stunning teamed with cigarette pants or grey.  From a sizing point of view I'm wearing the S & as you can see from the pictures below it drapes beautifully.

My Midlife Fashion, East oversized silk blouse, embroidered tassel clutch

Plus how stunning is this ethnic tassel clutch - defintely coming away on holiday with me that's for sure.  As I mentioned earlier they have some amazing accessories as well as clothes!

My Midlife Fashion, East oversized silk blouse, embroidered tassel clutch

My Midlife Fashion, East oversized silk blouse, embroidered tassel clutch, h and m panama hat, zara distressed cigarette jeans, topshop venus stud sandals

Panama - H&M, similar here
Pearls - Bought in Majorca, similar here
Blouse - East £129
Clutch - East £17
Jeans - Zara, similar here
Sandals - Topshop £52

In fact I'm wearing the trench coat today - like I say a perfect Spring addition.

My Midlife fashion, east tencel trench coat, leather quilted cross body bag, uniqlo ruffle blouse, boden cropped jeans with vintage cuffs, leopard print pointed studded ballet pumps

Trench - East
Necklace - Harry Rocks
Blouse - Uniqlo
Bag - eBay
Jeans - Boden
Shoes - Bought In Majorca

My Midlife Fashion, Shop My Style, East Tencel trench coat, john lewis weekend pony slip on loafers, harry rocks entwined initials pendant, uniqlo Ines stand collar long sleeve shirt, boden cropped jeans, ebay leather quilted handbag

Trench - East Now £74
Bag - eBay £47.50
Jeans - Boden £59.50
Shoes - John Lewis £59

So ladies what do you think?  Is East a shop that you regularly frequent or is it a brand that you know of but have never ventured into?  Hopefully if it's the later you will have seen something today that will make you want to take a further peek.  As always I'd love to hear your thoughts.

Have a great day & I'll be back in the morning.

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  1. Hi Jane

    I loved the East clutch on sight and hunted it down like a woman possessed! After nearly a month, phone calls and constant website stalking to see if it came back into stock I got one! It is really lovely and I will also be taking it on holiday-can't wait!
    Thank you!

    1. Hi Dee I'm so pleased your perseverence paid off & that you love the clutch. It's a beaut isn't it & just goes to show never give up the hunt for something that you love! Enjoy using it & have a fab weekend.
      Jane xx


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