Midlife Loves

"Timeless everyday style"

Midlife Loves

10 Independent Brands To Support + WIW - Oh How I Love A Gold Button!

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Items marked with an * have either been gifted or purchased with a gifted gift voucher.

my midlife fashion, initially London monogrammed basket

Morning ladies - so how's everyone doing today?  Are you having a good day or is it one of those days where you just feel like you're not coping?

This current time is such a surreal moment that it's difficult to know what to think & emotions are no doubt all over the place, as well as trying to juggle work, family, home & all the longterm worries of job security, family & loved ones.

It goes without saying that due to the situation of the majority of us being under lockdown & non-essential businesses having to close their doors there are a lot of worried business owners out there.  Desperately trying to keep their business/dream alive as well as pay & support staff.  So today I thought I'd share 10 of my top independent brands, that I've either had the pleasure to work with or whom I've purchased directly from & ones I desperately hope can survive these worrying times.

So first up a brand I've worked with & also bought from.  Initially London have to be one of my personal favourite independents who do the most gorgeous straw baskets & raffia monogrammed bags, which can be personalised to your specific taste,  Together with various personalised yoga mats, wash bags, bath linens, napkin & table linens, pyjamas & much, much more.  All items are beautifully made, packaged & machine embroidered & they can even offer bespoke services so definitely a brand to take a look at.  You'll have seen my monogrammed shopping basket, raffia clutch & camouflage totes on many an outfit post over the last few years.

my midlife fashion, the sea tree company calming amazonite gemstone bracelet

The second brand is The Sea Tree Company who make beautiful handmade mindful gemstone, sea glass & sterling silver jewellery & I'm sure their above Calming Amazonite bracelet will do most of us the world of good during these troubling times.

my midlife fashion, ashiana Anastasia kaftan

Ashiana are a brand I have both bought from & have had the pleasure to work with.  In the early days when I used to shop with them they used to specialise in unique bracelets that were perfect for stacking & now over the past couple of years have branched out into more accessories including stunning summer kaftans & beach cover ups as well as a whole array of jewellery & clutches that are just perfect for sunnier times.

my midlife fashion, NAM London, Melissa Odabash Amaya cowboy hat

Regular readers will know I'm a massive preloved fan & NAM London is a fantastic online store that sells high quality pieces at reasonable prices so one to certainly keep on your radar.  I happened to stumble upon them on eBay & now make sure to check in on their online store to see what's new in on a regular basis.

my midlife fashion, riviera iris snake handwoven tote bag

Over the past few months another brand to make it onto my radar is Riviera & you may have spotted in my outfit posts that I treated myself to the above bag at the beginning of the year.  It's been so useful that I'm very tempted to get a brighter coloured one for the summer - hubby has been warned ;-) & if you also like statement jewellery then they have some great pieces that would be ideal for jazzing up the simplest of looks.

my midlife fashion, Eddie clothing viv set

Given the currently climate & being home for the foreseeable I'm guessing most of us have renewed our love of loungewear & a brand I've been lucky enough to work with is Eddi Clothing.  The softness & quality of the set I was sent really impressed me.  So if you're on the lookout for stylish pieces that are comfy but still feel like you're making an effort then take a peek as they have the best range of any brand I've seen.

my midlife fashion, l loves Olivia angel wings bracelet

In the past I've also been lucky enough to work with & have also personally shopped at LL Loves.  A company who make the most beautiful personalised sterling silver jewellery - perfect if you need a little treat or have to shop a birthday present during confinement.

my midlife fashion, Somerset forage 100% vintage silk sari rah rah wrap skirt

You'll probably know by now I love a maxi skirt for 'swishing in' & last summer I bought two stunning wrap rah rah skirts from Forage Somerset.  They have the perfect 'swish factor', are lovely & lightweight to wear & because they're made from 100% vintage sari silk no two are a like.

my midlife fashion, ilu fitwear mindful vest dusty pink

If you're keeping up with your exercise routine or using this time at home to start new habits & work on your bikini body then a brand that makes great quality & stylish sportswear is ILU Fitwear.  I just love the above outfit which would be perfect for home sessions as much as it would when attending the gym/classes after lockdown.

my midlife fashion, meme London peace and rainbows bracelet

Finally a brand I've bought many a bracelet from is MeMe London.  If you love stacking bracelets & charms then look no further.  Lots of colours, charms & designs to co-ordinate with any outfit the only thing you need to be warned about is that they can become addictive!

Needless to say there are countless more independent brands that I hope will survive the current climate.  So if you're looking to purchase a gift online, fancy a little treat or just want to show a brand you love then take a peek at their websites & give them a following on social media as every little helps & it could just make someone's day.

Back to today & it's all about a preloved buy that had me at the gold buttons!

my midlife fashion, Tibi military style cardigan, j crew deep turn up boyfriend jeans, golden goose superstar low top leather trainers

Cardigan - Tibi
Jeans - J Crew
Trainers - Golden Goose

Shop My Style

Cardigan - Jigsaw
Jeans - J Crew
Trainers - Kin

Can't believe we're half way through another week, although depending on your feelings on lockdown you may feel totally different & feel like the days are dragging!

Try to keep smiling regardless & as always I'll see you in the morning.

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  1. Great cardi...love the epaulets and golden buttons!

    1. Thanks Deb, I just couldn't resist those details :-)
      Hope you're safe & well.
      Jane xx


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